Supply Chain Of Motorola Smartphones Commerce Essay

Supply Chain Of Motorola Smartphones Commerce Essay In the dynamic market of smart phone competition, companies need to establish a responsive supply chain to adapt with the changing environment and Motorola is not an exception. As they introduce their innovative Droid 2 to Vietnamese market, Motorola looks for suitable solutions to strengthen their competitive supply chain, especially in this country. Through the overview of Motorolas internal and external aspects in dynamic Vietnam logistics environment, this paper exams the difficulties the enterprises supply chain is facing and proposed three possible solutions in logistics and supply chain perspectives. The strength of Motorola lies in their experience, technology, and competency in managing electronics supply chain in different countries. Although outsourcing non-core business such as transportation may cause the enterprise to lose control on the activity, yet it also enables them to focus more in their core operations. Thus, the supply chain is more adaptive to the dynamic Vietnamese logistics environment, where the transportation and information infrastructures are under-developed. They lead to five major issues for Motorola supply chain mentioned in this paper: holding high level of inventory, low lead time, inaccurate demand forecast, timeliness, and inventory condition. To solve the suggested issues, the paper proposes three logistics strategy for Motorola: transportation-based third party logistics (3PL), collaborative planning, forecasting and replenishment (CPFR), and using radio frequency identification (RFID). Transportation-based 3PL is expected to solve the transportation difficulties for Motorola, as well as ensuring in-transit stock quality and timeliness. CPFR enhances the collaboration between trading partners to improve forecasting, reducing lead time and decreasing the risks of overstock and stock-out. Lastly, RFID supports inventory visibility, leading to accurate inventory management and replenishment. Among the three strategies, CPFR is the most suitable for Motorola to adapt due to the advantages of collaborating, planning, and forecasting. Thus, lead time will be reduced and inventory is better managed, the burden will be shared by many firms in the supply chain, and customers will be served better. Adapting CPFR, in the first quarter of 2010, Motorola is expected to reduce forecast error to 2%, lead time to 5 days and stock-out rate to 2.5%. Although CPFR is expensive and raises risks of sharing information, the benefits of accurate forecast, shorter lead time, better managing inventory, and above all better customer services will be critical for the successful launch of Droid 2 into Vietnam. CHANNEL OF DISTRIBUTION FOR THE SUPPLY CHAIN FOR MOTOROLA Inbound logistics Outbound logistics Apparition Game Tech (software and USB pads) Indonesia supplier (components) China supplier (components) Vinaphone Mobile phone stores Department stores Electronics stores Mobile phone single stores Mobile phone store chain warehouses Camera shops Mobile phone stores Department stores Electronics stores Mobile phone single stores Mobile phone store chain warehouses Camera shops Customers Motorola Malaysia (manufacturing and assembling) Motorola Hanoi distribution centers Motorola HCMC distribution center Packaging, labeling, and manual printing provider Research and Analysis: 1.1 Description: From China and Indonesia suppliers, 60% of components will be shipped to Motorola factory in Malaysia by air. Apparition Game Tech (AGT) will ship the USB game pads to the Malaysia plant to install with the phones. AGT will also supply the software to Motorola Malaysia plant to install into the phones. In Motorola Malaysia factory, they will produce 40% of critical components of Droid 2. The mobile phones will be assembled in this factory with software installed. Then the phones will be temporarily packed. Droid 2 will be shipped to Hanoi and Ho Chi Minh City distribution centers. The packaging, labelling, and printing provider will deliver the packages and Vietnamese language user manuals to the distribution centres, where the final packaging will be processed. From the distribution centers, Droid 2 will be delivered to retailers, including mobile phone store chains warehouses, single mobile stores, electronics stores, department stores, and camera stores carrying cell phone. The mobile phone store chains then will deliver Droid 2 to their shops. From retailers, Droid 2 is sold to end users. Vinaphone provides SIM card for customers in the retail shops so they can use the phones. For users already having a Vinaphone account, Vinaphone will guide them to activate their 3G functions. All the transportation in the supply chain will be outsourced to third party logistics. 1.2 SWOT analysis Strength: Motorola has the technology, experience and skill in managing electronics supply chain internationally. Outsourcing the transportation for third party providers, they can focus on its core competency. With their specialization, the third parties can reduce transporting time and contribute to the responsive supply chain Motorola aims to build. The two distribution centers located in Ho Chi Minh City and Hanoi, which have the most cohesive transportation systems in Vietnam and concentrate complex retail systems, will enable the product flow from manufacturing to distribution and retailing move smoothly. Weakness: Transportation of the supply chain will be outsourced to transportation based third party logistic service providers. Thus, Motorola may loss some control over its transportation activities and in-transit inventory. Moreover, as two partners in the supply chain, such as Motorola and its retailers, will not deal directly with each other when inventory delivered, it can weaken the collaboration and communications between them, and challenges the demand forecast ability in the supply chain. Motorola does not deal directly with Vietnamese end-users but through retailers. This creates difficulties for Motorola to adapt to the trend in smart phone market, reducing the responsiveness of the supply chain. Opportunities: Improving telecommunication infrastructure a priority of Vietnamese government, so improving the flow of information in supply chain. After WTO accession, Vietnamese logistics is more welcome to foreign investors. Third party logistics providers in Vietnam is also improving their services to more sophisticated level (Nguyen 2009), so Motorola can access to more competent third party services to fasten and improve the supply chain performance. Threat: The lack of mix transport agency (Venard 1996) forces Motorola to use more than one third party in transportation activities. The wide information sharing between the firms can raise the information security risk There is no advanced technology and information system such as EDI (Nguyen 2009.p15) to support logistics, affecting the ability for Motorola to communicate with their partners. Vietnam transportation systems is under developed with intensive roads, the lack of cargo planes and facilities (Goh Ang 2000,p.897); congested ports even in Ho Chi Minh city, only handling ships up to 25,000 DWT, causing dramatic bottleneck in supply system (Goh Ang 2000,p.901). The problems result in longer lead time and adding up logistics costs and risks, so the timeliness in Motorola distribution will also be affected. The rise in air cargo fee regarding higher demand near New Year may increase the cost of delivering USB pads to Malaysia and shipping Droid 2 in 2010. The shortage of automatic warehouse results in most material handlings are done manually (Goh Ang 2000,p.905), possibly damaging SKUs as well as lengthen lead time. Vietnamese companies are reluctant to share information (Tuang Stringer 2008.p398). This creates barriers to improve relationship and information sharing within Motorola channel partnership, decreasing demand forecasting. SWOT matrix: Strength Weakness Opportunities -Focus on improving demand management by investing in information sharing technology and improve coordination between firms in the supply chain -Continue outsource non-core activities such as transportation -Need a detailed benchmark to controlling the outsourcing activities to identify problems in those activities on time. -Maintaining and improving the relationship with third party service providers to plan the transportation as well as other activities better, which can reduce transit cost and time. Threat Choosing a local third party transportation provider since they have more understanding the roads system and transportation process. Construct an automatic distribution centers to reduce manual work in material handlings. Improve the visibility over the product flow to control the condition and timeliness of inventory and delivering. Improving partnership with firms in supply chain, especially with retailers to catch up with the trends and improve the demand forecasting. Need a strict evaluation process to choose a highly competent and responsive third party service providers 1.3 Issues: 1/ Holding high level of inventory: mostly in-transit stock due to the poor transportation infrastructure and the complicated customs procedures; safety stock due to the uncertainty in demand forecasting and transportation problems affecting supply. 2/ Long lead time: possibly regarding to the low transportation structure and vehicles, the shortage of automatic warehouse and technology facilitating ordering. 3/ Imprecise demand forecast: due to the weak relationship and communication between channel partners. 4/ Timeliness: possibly due to the unforeseen factors in transportation and material handling. Moreover, Vietnamese companies still do not pay adequate attention on on-time delivery (Nguyen 2009,p.17), which reducing the customer service quality. 5/ Inventory condition and real time information: mostly the lack of information technology to control the product flow causes this issue. Strategy Proposal: 2.1 Strategies: Considering the issues of Motorola supply chain in Vietnam, three logistics strategies are proposed to help solving the problems: transportation based third party logistics, collaborative planning, forecasting and replenishment, and RFID technology. 2.1.1 Transportation based third party logistics (3PL): A company can decide to outsource its non-core business. It is the process of shifting a part of business functions within an organization to outside providers (Fawcet, Ellram Ogden 2007,p.282). Third-party logistics means using an outside provider for some logistics activities such as transportation or warehousing (Fawcet, Ellram Ogden 2007,p.283). Transportation based third-party logistics is recommended for the case of Motorola supply chain in Vietnam, which will outsource transportation activities to a third-party logistics service provider. Advantages: Cost saving and improved services, as well as better transportation solution (Bhatnagar, Sohal Millen 1999,p.573). The specialization of the provider reduces lead time and guarantees good condition for in-transit stocks. By outsourcing non-core business, the company can focus on its core business (Bhatnagar, Sohal Millen 1999, p.573). Disadvantages: The loss of control over transportation activities. Disagreement or confusion about work priorities (Harrington 1999,p.60). Since the goal of manufacturers, using transportation-based 3PL is cost saving while the service provider aims to increase revenue, horizontal conflicts may occur between them. Although transportation-base 3PL results in several disadvantages, the strategy is still a suitable solution for transportation for Motorola supply chain. Due to the poor infrastructure of Vietnamese transportation system, there is high transporting risks. The transportation-base 3PL provider, with their specialized understanding of the system and customs procedures, has the ability to foresee and prevent risks in transporting. Thus, the stocks can be delivered on time. Moreover, lead time can be reduced due to providers specialization and highly invested facilities. Using their well-equipped vehicles, 3PL provider can also ensure the condition of in-transit stock, which is very important for electronics products such as Droid 2. Overall, customer service will be improved 2.1.2 Collaborative planning, forecasting and replenishment (CPFR): CPFR is an approach to coordinate activities such as production and purchasing planning, forecasting demand and stock replenishment between trading partners in supply chain base on Web technology (Fliedner 2003). It improves forecasting and increase product availability using synchronized replenishment, so customers will be served better at lower cost (Fawcet, Ellram Ogden 2007,p.482). The strategy required an intense collaboration between trading partners and technology system such as EDI to facilitate the information exchange. The strategy includes nine main activities. Activities in CPFR process (Danese 2007,p182) After agreeing on working methods, how to solve problems and location of meeting, collaborative partners join business plan together. Each company will do their own sales forecast and share them on an CPFR system. If there is too many differences in the two forecasts, the system will alert them and both partners will get together to solve and produce an accurate forecast. After that, manufacturer will forecast the way they produce and supply for retailer, as retailer will also forecast how to receive the order, and CPFR system will ensure the two order forecasts are matched, otherwise two parties will sit together again to work out the difference. Then, the CPFR forecast will be translated into production and replenishment plan, and order delivery (Coyel et al 2009,p.252). CPFR business model (Coyel et al 2009.p153). Advantages: Increase accurate forecasting, leading to better match between supply and demand (Murphy Wood 2008). Reduce inventory holding due to accurate forecasting and replenishment. Disadvantages: The risk of sharing sensitive information to other companies (Fliedner 2003). The high cost of implementing technology (Fliedner 2003), especially EDI system for information exchange. Although the system is complex and costly, a technological enterprise such as Motorola is able to adapt and utilize CPFR. CPFR reduces order response times for retailers and cycle times for manufacturers, so the strategy will contributes to shorter lead time of Motorola supply chain overall. Moreover, the accurate CPFR forecast will enhance on-time delivery the products to customer, especially in cases of introducing upgrading AGT software or a new Droid version. Furthermore, accurate forecasting increases the certainty in demand, so preventing overstock and stock-out as well as reducing safety stock holding cost, for both manufacturer and retailers. Thus, obsolescence and deterioration inventories will also be lower (Flidner 2003), which improve the stock condition, which is very important for phones batteries. Overall, applying CPFR will contribute to the performance and customer service of responsive Motorola supply chain. 2.1.3 Radio frequency identification (RFID) technology: Radio frequency identification (RFID) is a high level of using barcode, reading the information through radio frequency. RFID tag and reader are two main components of RFID system. A microchip is sticked to RFID tag and data will be written on it. The tag is placed on objects or smart cards, and the data can be read by RFID reader through radio signals (Hansen et al 2008,p.1). Unlike barcode, RFID reader does not need to reach the surface of the tag to read information. The data is transferred to the main server and shared to other information systems. RFID system (Reproduced from The Major Learn) Advantages: RFID improves inventory visibility and real time information. It enhances the control over inventory. RFID shortens lead time by reducing manual works in logistics processes. Disadvantages: Security: using RFID readers, competitors, or criminal can track the sensitive data from the tag to use against the company. Moreover, consumers privacy can be violated by too much information about them are shared through RFID. The cost of RFID implementation is expensive as a tag may cost between $0.15 to $0.75 (Michael McCathie 2005,p.6). RFID is highly recommended to be used from the manufacturing plant in Malaysia, not only Motorola Vietnam. RFID gives real time information, which assists other methods of cooperation such as CPFR (Hansen et al 2008,p.13). The inventory and product flow will become visible for the supply chain. Therefore, the manufacturer and distributors will produce and replenish for their retailers the right quantity, on time, minimizing inventory holding. Furthermore, smart phone and its accessories are highly vulnerable, and RFID will help ensure the condition of Droid 2 storage and movement as well as minimize human errors in handling the stocks. Moreover, with automatic tracking on the inventory, RFID reduces picking time, resulting in shorter lead time. And the same as CPFR, Motorola has the technological experience and budget to adapt RFID. Explanation of the Multi-criteria Decision Matrix (Appendix 1) Among the three proposed strategies, CPFR is the most suitable strategy applying for Motorola supply chain. The responsive supply chain system concerns on time, so the short lead time and accurate forecast are critical. By strengthening the connection and collaboration between manufacturer and retailer in the supply chain, CPFR significantly improves the forecast to match real demand, ensuring product availability, which strengthens Motorolas competitiveness better than the others. With the planned operation and transportation, risks and lead time will be reduced. It maintains on-time delivery. Moreover, accurate production and replenishment also prevent stock out and overstock, so the cost of holding inventory is lower and the obsolete inventory can be minimized. Overall, CPFR help the Motorolas supply chain solve the broad set of issues over the two other strategies. It helps the supply chain to be more adaptive and responsive to the changing environment of smart phone market as we ll as overcome Vietnamese logistics issues. An illustration of this is JK Computers Ltd, a 3C products retailer, collaborates with its supplier, Synnex Logistics using CPFR (Chang et al 2007). After together formulating the working mechanism, JP transmits sales and inventory data to supplier in regular basic to confirm on replenishment. If there is a difference, supplier will respond to JP, so JP then identifies another supplier using its database. However, the replenishment will be approved, and supplier will inform JP about the replenishing amounts to each store on agreed time, then processing the order. After delivery, the stores put the date to information system and transmit to the head office. The replenishment is done and payment is collected monthly. Adapting CPFR with Synnex Logistics, JPs stockout rate decreased 4.95% to 2.49%, ROI increased from 1 to 1.5, capital turnover raised from 1.33 to 1.75 and service level improved from 95.05% to 97.51% (Chang et al 2007). 2.3 Key Performance Indicators (KPIs): For Motorola manufacturer and retailers in the first quarter of 2010: Reducing forecast error from 5% to 2% from January 2010. Shortening lead time from 7 days to 5 days in three months. Reducing stock-out rate from 5% to 2.5% in three months. A benchmark to control the above KPIs will be formed. A weekly report will be sent to manufacturer, distributors, and retailers about the overall performance to take appropriate correction together if goals are not achieved, ensuring final KPIs reached. 2.4 Costs and Benefits of CPFR implementation: Benefits Costs Significantly improving demand forecast and planning. Better planning and simpler procedures passed between manufacturer and retailers. Thus, lead time will be reduced Stock-out, overstock can be minimized Holding less inventory so reducing cost Ensuring items will be delivered on time and in good conditions High risks: Sensitive information shared maybe caught by competitors. High cost of implementation CPFR system and facilities, and training staff Time consumed in meeting to overcome the lack of trust and set up front-end agreement. Aggregate concerns with number of forecasting and generation (Fliedner 2003). References: Bhatnagar, R Sohal, A Millen, R 1999, Third party logistics services: a Singapore perspective, International Journal of Physical Distribution and Logistics Management, vol. 29, no. 9, pp. 569-587, viewed 7 December 2009, Emerald Management Xtra database. Chang, T Fu, H Lee, W Lin, Y Hsueh, H 2007, A study of an augmented CPFR model for the 3C retail industry, Supply chain management: An international journal, vol. 12, no. 3, pp. 200-209, viewed 8 December 2009, Emerald Management Xtra database. Coyle, J Langley, C Gibson, B Novack, R Bardi, E 2008, Supply Chain Management: A Logistics Perspective, 8th edn, Cengage Learning, USA. Danese, P 2007, Designing CPFR collaborations: insights from seven case studies, International Journal of Operation Production Management, vol.27, no. 2, pp.182, viewed 7 December 2009, Emerald Management Xtra database. Fawcett, S Ellram, L Ogden, J 2007, Supply chain management from vision to implementation, Pearson Education, USA, pp.282-283. Fliedner, G 2003, CPFR: an emerging supply chain tool, Industrial Management Data System, vol 103, no. 1, pp. 14-21, viewed 7 December 2009, Emerald Management Xtra database. Goh, M Ang, A 2000, Some logistics realities in Indochina, International Journal of Physical Distribution and Logistics Management, vol.30, no. 10, viewed 6 December 2009, Emerald Management Xtra database. Hansen, W, Gillert, F, Cox, K Schmid, V 2008, RFID for the optimization of business process, John Wiley Sons, Great Britain. Harrington, L 1999, 3PL subcontracting: whos handling your business? Transportation distribution, vol. 40, issue 6, pp.60, viewed 7 December 2009, Business Source Premier database. Michael,K McCathie,L 2005, The pros and cons of RFID in supply chain management, University of Wollongong, viewed on 2 November, 2009, Nguyen, H 2009, Logistics system Vietnam versus Singapore, Vietnam logistics review, vol. 22, no.1, pp. 15-18. Nguyen, PT 2009, Expectations for Vietnamese 3PL service businesses, Vietnam logistics review, viewed 6 December 2009, . TheMajorLearn 2008, Overview RFID Guardian software, viewed on 10 November 2009, . Tuang, A Stringer, C 2008, Trust and commitment in Vietnam: the industrial distributors perspective, International Journal of Emerging Markets, vol. 3, no. 4, pp. 905, viewed 7 December 2009, Emerald Management Xtra database. Venard, B 1996, Vietnamese distribution channels, International Journal of Retail Distribution Management, vol. 24, no. 4, pp. 32, viewed 6 December 2009, Business Source Premier database.

IMC and ethical concerns Essay -- essays research papers

IMC and Ethical Concerns With the constant advances in technology, the business world has become global. Companies compete with the business across the street as well as the business halfway around the globe. Organizations must be innovative to not only thrive but also just to survive. They must be aware of the internal and external factors both locally and globally that can affect their business. Internal Factor and External Factors Internal factors are within the organization. They encompass the marketing mix, ethics, corporate culture, and diversity. The company should ensure that the internal factors are conducive to and support the marketing message that they are trying to convey. If a company’s advertised benefit is excellent customer service, employees need to be empowered to take care of customer concerns quickly. If the organizational structure is vertical, the internal factors may not be in line with the message and will create dissatisfaction among consumers. External factors are factors such as the culture or social standards in a community, the economic status of the nation, technological advances, legal parameters, the competitive landscape, and ethics. These factors are not within the control of the company. Businesses should be flexible and be able to react to changes in the business environment and implement necessary changes internally. In order to do this, research is essential. A compan y must know all that they can about their product or service, the loca...

The Increase of Illicit Stimulant Use on College Campuses

The Increase of Illicit Stimulant Use on College Campuses Stephanie Lobe Upper Iowa University December 5, 2011 ABSTRACT Numerous studies are finding that college students in the United States are relying on stimulant medications prescribed for ADHD without a prescription and for nonmedical reasons, most commonly because students believe these medications can enhance their cognitive performance. Research finds that students report these stimulants have become a part of the college culture and are easier to obtain than alcohol.This paper will discuss the prevalence of use on college campuses in the United States and both the academic and nonacademic motivations these students use prescription stimulants illicitly. In the United States, the domestic sales for prescription stimulant ADHD (Attention Deficit Hyperactivity Disorder) medications such as Ritalin, Adderall, and Dexedrine are increasing at significant rates. Between 1991 and 1999, sales of these prescription stimulants increas ed over 500 percent. As the rate of legal use increases, so does the rate of illegal or nonmedical use, especially on our college campuses.Data shows that these drugs have high abuse potentials and produce effects very similar to cocaine. Because of the potential for physical and psychological dependency and risk of abuse, the US Drug Enforcement Administration classifies these stimulants as Schedule II substances (Woodworth, 2000). Unfortunately, most students consider these drugs safe and do not realize the potential side effects and risk for abuse. There is a perception that nonmedical use of these drugs is morally acceptable if used for academic rather than recreational purposes (DeSantis, 2008).In, 2002, there had not yet been a lot of research conducted on illicit stimulant use on campus. At this time, Graf Low and A. E. Gendaszak surveyed undergraduates at a small college in the United States to gather information on the legal and illegal use of stimulants on the college camp us. The authors also wanted to explore how perfectionism and sensation seeking behavior contributed to abuse of both legal and illegal stimulants. Low and Gendaszak hypothesized that students influenced by perfectionism would be likely to abuse prescription stimulants (i. e.Ritalin, Adderall) and sensation seeking students would be more likely to abuse both prescription stimulants and illegal stimulants (i. e. methamphetamines, cocaine). Of 160 questionnaires distributed to students in an undergraduate psychology course, 150 questionnaires were returned. The questionnaires assessed selected demographic variables and the abuse of prescription and illegal stimulants during the previous 12 months. It is important to note that for this study, illicit stimulant use is defined as taking prescription stimulants (Adderall, Ritalin, etc) without a prescription.Illegal stimulant use is defined as taking the illegal â€Å"street† stimulants cocaine or MDMA (ecstasy). Participants were a lso questioned about their reasons for using stimulants. Two measures that have demonstrated reliability and validity with college students were administered to assess possible correlates of use: the Multidimensional Perfectionism Scale and the Sensation Seeking Scale. Ten percent of the students participating were prescribed stimulants by a medical professional and researchers automatically categorized them as non-abusers.In this journal article, the authors do not report the total number or percent of participants that were considered illicit users. They do report that analysis of the illicit users showed that 10% abused stimulants monthly and 8% weekly. There were a significantly higher number of men than women reporting illicit use, but no difference in their motivations for use. The common motivations for use were: to improve intellectual performance, to be more efficient and to use in combination with alcohol. Of the total of students participating, 34% reported taking cocaine , MDMA or both within the last 12 months.It was found that illegal stimulant use was highly correlated with illicit use of prescription stimulants. Researchers also found there was a correlation between having a prescription for stimulants and using illegal stimulants. Eighty-eight percent of the illegal users reported using MDMA vs. cocaine with men reporting greater use than women. Almost always, the motivation for illegal stimulant use was for recreational purposes. Sensation seeking and perfectionism were dichotomized based on a median split to produce categorical variables for analysis of variance.A two by two analysis of variance was carried out (high or low perfectionism by high or low sensation seeking) with the illicit use of prescription drugs as the dependent variable and gender as a covariate. The main effect for sensation seeking was significant, but perfectionism was not associated with self-reported use. However, the two-way interaction between sensation seeking and p erfectionism was significant. High sensation seeking perfectionists had the greatest self-reported abuse of prescription stimulants (Low, 2002).In the research study, Illicit Use of Prescription ADHD Medications on a College Campus: a Multimethodical Approach, both quantitative surveys and qualitative interviews were conducted to collect data on college students’ perceptions of illicit prescription stimulant use and the prevalence of use. With the combined methods, 1,811 undergraduate students from a large, public, southeastern research university participated. Seventy-eight of these students had a prescription to treat ADHD and were removed from the study, leaving a total of 1,733 participants.This study found that of those participants, 34 % of used prescription stimulants illegally and for nonmedical reasons. The results suggested that illicit use of the stimulants was more common in Caucasians, men, upperclassmen, and students belonging to Greek organizations. Interviews with students allowed researchers to gather detailed information about their perceptions of stimulant prescription drugs, the circumstances of the first time they used a stimulant and what their motives were.During the interviews, it was discovered how prevalent illicit use of these medications are as well as how casually this use was discussed on campus with many students stating, â€Å"it’s no big deal†. Of the illegal users in the study, 63% used stimulants for the first time in college and for most the first time of use was at a time of high academic stress. For more than two-thirds of these users, this occurred during finals or when they had multiple tests in one day. First time users had little knowledge about the side effects of stimulant medication, the appropriate doses, or the legal consequences of using these drugs illicitly.Of illegal users, 72% reported using the drugs to stay awake and study longer or to concentrate on work. Many students claimed they cou ld be more productive and reported being able to study for up to 3-5 hours straight without getting distracted or taking a break. Others reported the stimulants made them â€Å"smarter† because they were able to memorize & retain information, grasp ideas and recall information better. One participant’s description of the drug Adderall was, â€Å"the stuff is like an academic anabolic steroid†. There were a few students that reported use of the stimulants for nonacademic purposes.Some these reasons included that the drugs gave them the ability to stay up all night for parties, be more talkative and social at parties and feel the effects of alcohol quicker. Students also reported that when crushed and snorted, the drugs produced a high similar to cocaine (DeSantis, 2008). In the study, Illicit Use of Prescription Stimulant Medication Among College Students, authors also investigate how prevalent illicit use is at a Midwestern campus as well as why students are abu sing these drugs. Three different methods were used to recruit students for the study.A list of randomly selected students residing in residence halls, 500 female and 500 male, was obtained from the university’s registrar office. A cover letter and questionnaire were sent to these students and then a second questionnaire was mailed to those who had not responded within two weeks. The researchers also held three sessions that were open to introductory psychology students who would receive credit for completing the questionnaire. The last effort to recruit students included researchers going door to door on men’s wings in residence halls.The combined total of responses was 552. The survey completed consisted of 85 items with the first section including questions about demographics and personal information. The questions on the remainder of the survey used a Likert-type scale (1=strongly disagree, 2=disagree, 3=neutral, 4=agree, 5=strongly agree). Questions were separated into two sections for statistical analysis. The second section obtained specific information from individuals who reported they had illicitly taken stimulant medication.Results from the survey found that 17% of the men surveyed and 11% of the women surveyed had used prescription stimulants for non-medical reasons. Forty-four percent of the students surveyed reported that they knew someone who had used prescribed stimulant medication illicitly for academic or recreational reasons. Authors found that the main reason for use was to increase alertness and energy and use was associated with experiencing time and academic pressures of college life (Hall, 2005). The purpose of a study published in the Journal of Human Pharmacology andDrug Therapy was to explore illicit use of specific prescription stimulants among college students and the reasons and routes of administration associated with illicit use of these drugs. The study was conducted at a large Midwestern university in 2005. A ran dom sample of 5,389 full-time, undergraduate students were selected from the total population of 20, 138 full-time students. In order to produce reliable prevalence estimates for minority racial and ethnic groups, researchers oversampled 652 Hispanic, 634 African American and 244 Asian students.Students in the sample were mailed a letter describing the study and inviting students to self-administer a confidential web survey. Participants were eligible for a sweepstakes that included cash prizes, travel vouchers and other prizes. The final response rate exceeded the average rate for national college based studies of alcohol and other drugs with a 66% response rate. The final sample closely resembled the demographics of the overall student population and consisted of 4,580 undergraduate students.The results from the survey indicated that 8. 3% of the participants had used illicit prescription stimulants in their lifetime and 5. 9% had used them in the past year. Three out of four of t he illicit users reported taking Adderall and one out of four illicit users reported taking Ritalin. Unlike other studies of this nature, the authors report there were no differences in past year illicit prescription stimulant use between men and women. They did find statistically significant ethnic-racial differences in past year use with 8. % of Hispanics having used illicit prescription stimulants, 7% of Caucasians, 3. 4% of Asians, 1. 9% of African Americans and 3. 6% of those categorized as other. Sixty-five percent of the lifetime users began using illicit prescription stimulants during college rather than before starting college. Logistic regression showed students who began using prescription stimulants illicitly before entering college were three times as likely to use these drugs during college compared to those who had not used them before entering college.When looking at the motivations of students using illicit prescription stimulants, researchers found significant diff erences between gender and ethnic-racial groups. Men were more likely than women to report using these drugs to experiment, get high, and counteract the effects of other drugs. Women were more likely than men to report using prescription stimulants to lose weight, to help study, and to increase alertness. There was not a difference between sexes regarding the most frequently cited motive which was to help with concentration.There were no African Americans that reported using illicit prescription stimulants to get high, but over 20% of Caucasians, Hispanics, Asians, and others reported this as a motive. The results for experimenting as a motive were similar. Most African American students who reported using prescription stimulants illicitly listed the motives to help concentrate or to help study. Students who reported using prescription stimulants illicitly before entering college were more likely to use these drugs during the past year to get high, lose weight or experiment.Students who did not start using prescription stimulants until enrolled in college were more likely to report the motive to help study. The results of this study also revealed findings about the routes in which students administered illicit prescription stimulants. Ninety-five percent of illicit users reported oral administration. Thirty-eight percent reported snorting the prescription stimulants and a very small percentage reported smoking, inhaling or injecting these drugs. Neither gender nor race-ethnicity were associated with routes of administration.However, students who began using illicit prescription stimulants before college were more likely to report snorting the drugs than those who started using during college. The authors report their study is the first to empirically document the claim that use of Adderall is the primary prescription stimulant used illicitly by college students. Hypothesizes to why the use of Adderall may be growing relative to other stimulants such as Ritlan, generally fall into three categories: availability, pharmacokinetic differences between stimulant drugs, and pharmacologic differences.In another study cited by the authors, college students reported Adderall was used more frequently because it was easily accessible, caused fewer emotional ups and downs, and was believed to work better overall. The authors explain that there are differences in the mechanism of action of Adderall that may result in this drug being more appealing to college students. The effects of the drug will last longer and may generate higher dopamine levels in the brain than occur when taking Ritalin (Teter, 2006).A study done by Rachel Judson & Susan W Langdon investigated illicit use of stimulant medications on college campuses considering the theory of planned behavior. This theory states that attitudes, beliefs about social norms, and perceived control work together to create intentions which predict health related behavior. The study included a total of 33 3 participants from two small competitive New England college campuses. Two survey forms were distributed – one for current stimulant prescription holders and one for non-prescription holders. The surveys were self-administered online.The study found that 20% of all participants reported illicit use of stimulants. Of the prescription holders, 46% reported illicit use (using for reasons other than prescribed or at increased doses) and of the non-prescription holders, 18. 3% reported illicit use. The two most predominant motives were to improve concentration and to increase alertness or stay awake. This indicates that academic reasons were more prevalent than recreational reasons for taking the medication. For non-prescription holders, the results were consistent with the theory of planned behavior.Attitudes, perceived norms and a sense of low control held by illicit users may act as rationalizations for their illicit use of stimulant medication (Judson, 2009). Many studies hav e been done investigating how perceived harmfulness influences nonmedical drug use and there have also been separate studies done investigating the association between nonmedical drug use and high sensation-seeking characteristics. This study takes both variables into consideration and explores whether the association between perceived harmfulness and nonmedical drug use vary by level of sensation-seeking.Participants included 1, 253 first year college students from a large, publicly-funded university in the mid-Atlantic region with an ethnically diverse student body. Personal interviews were conducted with participants and then participants were followed up with twice at six month intervals. Researchers examined the association between the two variables of perceived harmfulness and level of sensation-seeking characteristics because they believed it was important to consider the possibility that sensation-seeking characteristics can influence risk perception.Results from this study indicated that one in four students perceived a great risk of harm from occasional nonmedical use of prescription stimulants and analgesics. Low perceived harmfulness and high sensation-seeking were independently associated with increased risk of nonmedical use. At most levels of sensation-seeking, high perceived harmfulness did affect nonmedical prescription drug use; however, among high sensation-seekers, perceived harmfulness was not related to nonmedical use of prescription analgesics.This study found that individuals with low perceived harmfulness were approximately 10 times more likely to use prescription drugs for both stimulants and analgesics, as compared to those individuals with high perceived harmfulness. Another important finding was that individuals with low or moderate sensation-seeking tendencies were especially susceptible to the influence of perceived harmfulness (Arria, 2008). An article published online, New Findings on the Misuse of ADHD Medications by College S tudents, reviews one of the largest studies conducted regarding nonmedical use of stimulants on college campuses.In 2001, nearly 11,000 students attending 119 nationally representative, 4-year colleges in the United States were surveyed about their nonmedical use of prescription stimulants. The involvement of such a high number of universities across the country overcomes one of the major limitations of other studies done on this topic. Because most studies collect data from only one college, the results cannot be accurately generalized to college populations outside of that type of institution or region. This study found that the average rate for nonmedical use of stimulants during the participant’s lifetime was 6. %; during the last year was 4. 1% and during the last month was 2. 1%. The rate of use of stimulants varied dramatically across the campuses surveyed with rates ranging from 0% to as high as 25%. Findings from this study indicate that the highest rates of nonmedic al use of prescription stimulants are highest at colleges with competitive admission standards. More than 80% of schools with a past year prevalence rate higher than 10% had highly competitive admission standards and were located in the Northeast or Southern United States.Results of the motives for illicit stimulant use were comparable to other studies with the three top motivations being to help with concentration, to help with alertness and to get high (Ashley Children's Psychology Center, n. d. ). Most research studies regarding the illicit use of prescription stimulants on college campuses use a randomly selected sample size of over 1,000 participants. In the study, Illicit Use of Prescription ADHD Medications on a College Campus: A Multimethodological Approach, students participating in part I of the research, a quantitative survey, are recruited through a large introductory communications course.This course is a social science requirement and was selected to represent students from different majors across the campus. To ensure the upperclassmen were also represented in the study, additional surveys were distributed in an upper division communications course as well as the general student body. The second part of the study included qualitative interviews with 175 full-time, undergraduate students. The authors fail to report how these students were recruited.It is not know if these students were randomly selected from the general student population or if they were selected from the group of students who completed the survey. This research was done at a large, southeastern research university in the United States (DeSantis, 2008). Studies relating to the illicit use of stimulants on college campuses have found a significant variance in the prevalence of usage depending on factors such as admission standards and location of the university (Ashley Children's Psychology Center. (n. . ). Due to this, the study done at this southeastern research university canno t be generalized to the college population as a whole. This study used both quantitative and qualitative studies. Data was collected from surveys administered in the classroom as well as from scripted, in-depth interviews with students. The authors designed and pretested the 25-item survey for this study by conducting a pilot study of 94 students. After receiving feedback from the students, question wording and survey structure were revised.The interviews were conducted by students who had all completed an upper-division research methods course and were certified by the university’s institutional review board. Interviewers were assigned specific demographic groups to facilitate the comfort and trust levels of interviewees. Interviews with students allowed researchers to gather detailed information about their perceptions of stimulant prescription drugs, the circumstances of the first time they used a stimulant and what their motives were. Interviews revealed that many student s viewed illicit prescription stimulant use as part of the culture of ampus life (DeSantis, 2008). This study showed that 34% of the students who participated in the study had used prescription stimulant medications for nonmedical purposes. This rate is significantly higher than most published studies about stimulant use on college campuses; however, studies have found that rates vary greatly depending on demographic factors (Teter, 2006). The authors offer three explanations as to the reason their study reported a significantly higher prevalence rate of use on campuses: 1.ADHD stimulant use may be rising nationwide and as time passes, this phenomenon continues to grow; 2. Rates of use may vary on different college campuses and this campus may have a higher prevalence of use; and 3. The relatively high proportion of Greek students in the student body may have contributed to the higher prevalence rate. In relation to explanation 2, it was also noted that this study took place in a st ate that has been ranked as one of the top three states in the nation for ADHD diagnosis.To estimate the proportion of individuals who used illicit stimulants by demographic category, the number of users in each category was divided by the total number surveyed in each category. Using results displayed by demographic category use and non-stimulant use, data was cross tabulated by the same demographics factors and a chi-square analysis was conducted to examine statistically significant differences. The resulting data suggested that illicit prescription stimulant use was more common in men, white students, upperclassmen, and members of Greek organizations. Most other studies have published similar results (DeSantis, 2008).The study, Illicit Use of Specific Prescription Stimulants Among College Students: Prevalence, Motives and Routes of Administration found that there is a significantly higher prevalence of use in Caucasian and Hispanic students. These two ethnic groups reported rates of use at 8. 5% and 7%, respectively. Use for African Americans students was only 1. 9%. Another notable difference related to ethnicity was that while over 20% of Hispanic and Caucasian students reported one of the motives of using prescription stimulants was to get high; 0% of African American students reported that motivation (Teter, 2006).Quantitative data showed students’ primary motive for taking ADHD medication was to earn better grades in school. With the augmentation o the qualitative data, researchers discovered a myriad of more subtle motives defining when and why these students took stimulants. Researchers found that most students used prescription stimulants during finals week or periods of high academic stress. They also discovered some what some of the non-academic motives were such as staying up all night for parties, getting drunk quicker, and to be more social (DeSantis, 2008).Other studies have revealed similar findings with other non-academic motives bein g to help with losing weight, to get high, to experiment and to counteract the effects of other drugs (Teter, 2006). As discussed, the possible biases of this study were the fact that there was a high number of students in Greek organizations in the student body and that the study focuses on one campus noting the prevalence of use can vary greatly depending on the region the university is located in as well as other factors such as the competiveness of the school.The authors did not attempt to control these biases in their study, but in future studies an oversampling of students not involved in Greek organizations as well as a sample from several schools across the country could help control these biases (DeSantis, 2008). Each of these studies identifies the prevalent, increasing illicit use of stimulant medications for nonmedical uses, primarily motivated by academic reasons. It is apparent that most students do not know the dangers or risks of taking these medications and prescrip tion stimulants are more socially acceptable than other drugs.Many students appear rationalize their use because it is for academic reasons rather than recreational reasons. This is a terrifying trend that can result in many unwanted outcomes, the worst being death. References: Arria, A. M. , Calderia, K. M. , Vincent, K. B. , O'Grady, K. E. , & Wish, E. D. (2008, July 17). Perceived harmfulness predicts nonmedical use of prescription drugs among college students: Interactions with sensation-seeking. In National Institutes of Health. Retrieved November 10, 2011, from http://www. ncbi. nlm. nih. gov/pmc/articles/PMC2574828/ Ashley Children's Psychology Center. (n. d. . New Findings on the Misuse of ADHD Medications by College Students. In Ashley Psychology. Retrieved December 2, 2011, from http://ashleypsychology. com/Articles/010608. html [pic] DeSantis, A. D. , Webb, E. M. , & Noar, S. M. (2008, November). Illicit Use of Prescription ADHD Medications on a College Campus: A Multimet hodological Approach. Journal of American College Health, 51(3), 315-325. Retrieved November 12, 2011, from EBSCOhost. Hall, K. M. , Irwin, M. M. , Bowman, K. A. , Frankenberger, W. , & Jewett, D. C. (2005, January). Illicit Use of Prescription Stimulant Medication Among College Students.Journal of American College Health, 53(4), 167-174. Retrieved November 30, 2011, from EBSCOhost. Judson, R. , & Langdon, S. W. (2009, January). Illicit Use of Prescription Stimulants Among College Students: Prescription Status, Motives, Theory of Planned Behaviour, Knowledge and Self Diagnostic Tendencies. Psychology, Health & Medicine, 14(1), 97-104. doi:10. 1080/13548500802126723. Low, G. K. , & Gendaszek, A. E. (2002, August 1). Illicit Use of Psychostimulants Among College Students: A Preliminary Study. Psychology of Health and Medicine, 7(3), 283-287. doi:10. 1080/13548500220139386Teter, C. J. , McCabe, S. , LaGrange, K. , Cranford, J. A. , & Boyd, C. J. (2006, October 26). Illicit Use of Speci fic Prescription Stimulants Among College Students: Prevalence, Motives and Routes of Administration. The Journal of Human Pharmacology and Drug Therapy, 26(10), 1501-1510. doi:10. 1592/phco. 26. 10. 1501 Woodworth, T. (2000, May 16). DEA Congressional Testimony. Presented to the Committee on Education and the Workforce: Subcommittee on Early Childhood, Youth and Families. Retrieved November 13, 2011 from http://www. dea. gov/pubs/cngrtest/ct051600. htm.

personality theoryvictor frankl vs carl rogers Essay

PERSONALITY THEORY – CARL ROGERS AND VICTOR FRANKL Why is it that man lives up to a certain point not knowing what the meaning of life is. Not knowing what path to follow, not knowing if the energy and courage to discover the truths of ones own existence in this world exist. Some persons will drive past a street child on Cape Town roads and look sideways in horror, quickly lock a car door with an â€Å"unapparent† elbow; warm, safe, and comfortable in the interior of a brand new sports model car. Others will look away and ignore the feelings of pity, or even perhaps swear or curse this annoyance. But why is it that some will open the window, offer a smile, and return home to sit quietly and try to find a means to correct this sadness. Be it†¦show more content†¦Man is a spiritual being functioning principally on a conscious level, and has the spiritual capacity to transcend himself and reach for meaning (quoted in Hergenhahn and Olson, 1999). It is only through self-transcendence that man achieves greater clarity abou t himself. He learns to know himself precisely. Man must search for meaning in order to realize ones intended place in this world. According to Carl Rogers (quoted in Hergenhahn and Olson, 1999): All people are born with an actualizing tendency, which causes them to seek those experiences that will maintain and enhance their lives. This drives people towards greater complexity, independence, creativity, and social responsibility. Experiences are evaluated using the organismic valuing process that indicates if experiences are in tune with the actualizing tendency. Those experiences which cause satisfaction are sought; those experiences that are unsatisfying are avoided. Healthy persons use there organismic valuing processes as guides in living there lives†. Hence Victor Frankl (1999)and Carl Rogers (1999) emphasize the meaning in any life and the seeking of those experiences in life that will achieve and maintain life purpose and transcend ones â€Å"shell† of existence. Personality can be defined as â€Å"the behavior pattern each person develops, both consciously and unconsciously, as a means of adapting to a certainShow MoreRelatedPersonality Theory: Victor Frankl vs Carl Rogers Essay2368 Words   |  10 PagesPERSONALITY THEORY Ââ€" CARL ROGERS AND VICTOR FRANKL Why is it that man lives up to a certain point not knowing what the meaning of life is. Not knowing what path to follow, not knowing if the energy and courage to discover the truths of ones own existence in this world exist. Some persons will drive past a street child on Cape Town roads and look sideways in horror, quickly lock a car door with an unapparent elbow; warm, safe, and comfortable in the interior of a brand new sports model car. OthersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 CommunicationRead MoreDeveloping Management Skills404131 Words   |  1617 PagesCore Self-Evaluation Scale 103 Scoring Key 103 Comparison Data 103 2 MANAGING PERSONAL STRESS 105 SKILL ASSESSMENT 106 Diagnostic Surveys for Managing Stress 106 Stress Management Assessment 106 Time Management Assessment 107 Type A Personality Inventory 108 Social Readjustment Rating Scale 109 Sources of Personal Stress 111 SKILL LEARNING 112 Improving the Management of Stress and Time 112 The Role of Management 113 Major Elements of Stress 113 Reactions to Stress 114 Coping with Stress